More than 100,000 fans watched the Serie A game between AC Milan and Inter in Paris, and the numbers continued to grow.
With that kind of attendance, it’s no wonder that the official UEFA website started getting the word about the match in the form of an advertisement.
The banner featured a photo of Gianluca Vialli, the AC Milan legend, in a red shirt and the words “Welcome to Paris!.”
The banner’s headline, “Inter v AC Milan: a match for the ages,” was translated by the French Twitter account @OfficialEuroSport and the video has since gone viral.
“For the fans that are visiting the game from all over the world, it will be the most important match of their lives,” UEFA president Michel Platini told the crowd.
In other words, the fans are paying to be in the stadium with their favorite team.
It’s a strategy that has worked well for both the Serie and La Liga giants.
In fact, the average number of fans at each game is much higher than in the past.
Last year, Barcelona and Real Madrid had more than 50,000 and 45,000 respectively.
The current figure is higher than the 40,000 at the 2009 World Cup in Brazil and the 43,000 the 2012 World Cup.
“When you compare the numbers from last year to this year, you can see that it’s not that much more, but it’s a huge number,” the Italian coach of the Spanish national team, Vicente Del Bosque, told the AP news agency in June.
In terms of attendance at games in the Champions League, Barcelona has the largest stadium in Europe with just under 45,400, while Real Madrid has a capacity of 39,000.
The average attendance for the World Cup was 44,813, but the attendance for Barcelona’s match against AC Milan was slightly lower, at 34,200.
It was the largest crowd to ever watch a Champions League game, and while it was lower than the average attendance of 45,973 for Real Madrid’s 3-1 win against Borussia Dortmund in the 2011 final, it was still an impressive number.
That said, UEFA is hoping to get even bigger crowds next year.
“We are working on the idea of building a stadium that can be the largest in Europe,” the president said in a statement.
“This is a new step in the evolution of UEFA, and it is a great time to see the potential of our brand.
It is a chance to show that UEFA has a great future.”